Daily Deviation – Paper Tiger

Daily Deviation – Live From Hell

Study shows cartoon characters attract kid to junk food products

CNN has posted an article detailing the effect having a cartoon character put onto product packaging has on the appeal of a product toward the younger age demographic.

The report shows the results of an experiment, where 40 children between the age of 4 and 6 were given two sets of crackers, gummies and carrots which were both identical except for the packaging which featured characters such as Shrek.

Over 50% of children thought the products with the cartoons on the packaging tasted better than the ones without, and roughly 3/4’s of the kids would choose the ones with cartoons on the packaging as a snack over the other generic package.

The article also goes on to explain how these results are worrying experts, because these cartoon characters appear primarily on junk food products. Click the image on this post to view the full article.

Daily Deviation – Found

Toy Story 3 takes $109,000,000 in opening weekend

The 3rd movie from Disney Pixar’s famous Toy Story has taken a whopping $109mil in it’s first weekend, making it the second highest earning animated theatre feature ever (behind Shrek the Third).

An article on Entertainment Weekly also suggests that it’s not primarily the kids that are flocking to see the movie, but adults who were enchanted all those years ago by the first are also making sure they get themselves a seat, as well as the general masses who seem to be finally letting go of the age-old idea that animation is strictly for kiddies.

Daily Deviation – The Creation of Mario

Pac-Man to possibly return to TV

Namco-Bandai is pitching the idea of releasing a 3DTV version of a new Pac-Man animated series. A short teaser was shown at E3 earlier this week.

In this iteration of the series, Pac-Man is a high-school student who must save his world from the threat of ghosts. But, the four ghosts you’d expect him to be saving the world from are actually on his side. Pinky, Inky, Blinky and Clyde will be helping Pac-Man in his mission this time.

For now, nothing is set in stone. Avi Arad, executive advisor at Namco-Bandai as stated that he has yet to approach any studios or potential partners yet.

“Up” takes BAFTA for Best Animated Film

The British Academy of Film and Television Arts has given out their 2010 awards, the category we all want to know about of course, is the animation awards.

Not surprisingly, Up took the prize. You can watch the winner interview on the BAFTA website by clicking the picture above.

Daily Deviation – I see you

Daily Deviation – Going Tribal