Square to spend millions on FFXIII UK advertising

Millions of pounds will be spent on the marketing campaign for Final Fantasy XIII, MCV understands.

The publisher plans to make the game’s launch “a true event” with a heavyweight TV campaign that will kick off on March 1st and run through Easter and into April, including spots during football matches.

“We aim to make Final Fantasy XIII not only the biggest game release, but one of the biggest entertainment releases of Q1,” said UK product manager Grant Tasker.

Square Enix has also arranged its biggest ever investment in video-on-demand media, and expects its national bus-side advertising to reach an estimated 75 per cent of the UK’s population.

Final Fantasy XIII will hit 360 and PS3 on March 9th.

Ant & Dec sell better than sex

UK trade publication Campaign Magazine has hailed Nintendo’s Ant and Dec TV advertisement as the second most effective in the UK throughout 2009, when compared with 250 other primetime TV ads.

Knocking them from the top spot was the Dettol campaign, most likely due to the swine flu scare earlier last year.

You can watch the extended adverts online at Enjoy Nintendo.